Cath Kidston are celebrating The Great British Bake Off
Cath Kidston are celebrating The Great British Bake Off with a limited-edition, hand-painted confection of colour, print & cake
www.cathkidston.com
Introducing Cath Kidston X The Great British Bake Off, a limited-edition collection worthy of the world’s finest Star Baker. Mixing the artistry of Cath Kidston’s beautiful prints with the iconic catch phrases and visuals of The Great British Bake Off, now ingrained in our popular culture, this bright and playful collection offers a visual banquet of items across the brand’s homeware, accessory, and fashion categories. Cath Kidston’s design team have lovingly taken inspiration from The Great British Bake Off, blending the catchphrases and iconography from the show with signatures from the Cath Kidston archive and their own affirmations, Cake & Courage, Flour Power and Peace & Pastry. The hand-painted prints are sprinkled with instantly recognisable details of the Bake Off Tent like the gingham altar and sunburst window.
The hero print of this collection, is The Cath Kidston tent of dreams, hand-painted with love for all things Bake Off. Combining all the ingredients you’d expect of a Signature Bake – from luscious swirling whips of creamy icing to confetti-raining roses and a finishing dust of icing sugar it’s a delightful display of colour and joy, crowned with a cup of tea and culminating in a hard-earned handshake.
Holly Marler, Creative Director of Cath Kidston, said: Creating and making a collection for ‘The Great British Bake Off ‘ has been filled with laughter and creativity, just like it must feel for the bakers on the show. They were my inspiration, a wonderful community bought together, from many walks of life, to bring joy through baking. This was my starting point, to create a commemorative piece of artwork to celebrate everything the famous tent stands for and its community. Using the shows famous slogans and creating our own sentiments to decorate plates with icing lettering as if they were cakes. I hope this bright and colourful collection wows all our collective fans, as we put such a lot of love into it
This bold and colourful collaboration utilises organic cotton across all textiles and offers a spectacular range of unique hand-painted prints, showcased across a commemorative collection of tableware, aprons, PJs, clothing, and accessories. Whether you’re a Cath Kidston fan, a Star Baker in the making or just love watching the show, the collection is full of colour and humour, for you to treasure, gift and enjoy for years to come, with prices ranging from £8 - £65.
Partnering with Sainsbury’s, the official Great British Bake Off sponsor, the limited-edition collection will be distributed to 100 of their best stores and available in Cath Kidston’s flagship Piccadilly store and online at www.cathkidston.com from September 12th 2022.
