Laura Ashley X Freckleface Launch Exquisite Range of Botanical Home Fragrances
Words by Laura Ashley
IG: @lauraashleyuk
First published: 19th September at 12:00 PM GMT
Laura Ashley announces a collaboration with Freckleface Home Fragrance to create a botanical collection of ethical, vegan, and locally sourced home fragrance products inspired by wildflowers and English gardens.
Laura Ashley collaborates with Freckleface to Launch Exquisite Range of Botanical Home Fragrances
Laura Ashley is delighted to announce an exciting new collaboration with Freckleface Home Fragrance. This partnership will bring a botanical collection of ethical home fragrance products inspired by wildflowers and English gardens, all of which are vegan, cruelty free, plastic free, and locally sourced where possible.
The new collection features a curated range of candles, reed diffusers, wax melts, scented sachets and a gift set each meticulously crafted to capture the essence of nature. From the delicate aroma of daffodils and wildflowers inspired by Laura’s love for her Welsh cottage garden to the fresh scent of rosemary and bay, each product is designed to evoke the tranquillity and beauty of a country garden.
Both Laura Ashley and Freckleface Home Fragrance share a unique origin story, with both brands being founded by visionary women at their kitchen tables. Laura Ashley began in 1953 when Laura and Bernard Ashley started printing fabric at their home in London. Similarly, Freckleface was founded by Tara Carlile-Swift and her son Noah, who began making natural soya wax candles and melts in their kitchen, driven by a passion for quality home fragrances.
“We are so excited to partner with Laura Ashley, a brand that has inspired so many with its beautiful designs and heritage. Our shared values of quality British made products, authenticity, and a love for the natural world make this collaboration a perfect fit. The new collection combines Laura Ashley’s timeless elegance with our passion for creating home fragrances inspired by nature, offering customers a sensory experience that truly celebrates the essence of wildflowers and garden scents.”
“We are thrilled to partner with Freckleface to create a truly special collection that embodies the essence of both brands. Taking inspiration from our archive of prints and blending this with the expertise of the Freckleface team, we have crafted a unique collaboration that reflect our shared values of tradition and innovation. Working with the Freckleface team has been incredibly inspiring and we are excited to bring the Laura Ashley brand to Freckleface’s loyal customer base.”