Lula Laora AW23 Arcade
Arcade games can be physically demanding and simultaneously entertain and challenge your body, allowing you to be even more immersed in a virtual world. Games allow you to customize your player, one of Lula’s favourite moments when starting a new game. Allowing you to input parts of yourself into the design of the virtual character, similar to when you get ready for the day in reality.
From here she decided to develop her video game characters. With this collection, the label has created three digital universes, each having a set of three characters. Every character has a look, skillset, and storyline.
One world represents nature and life on earth. Taking inspiration from the elves of theLothlórien fromLord Of The Rings, Princess Padme fromStar Wars: The PhantomMenace, as well as references to rare beetles and their anatomy.
The second world represents the bio-mechanic and the fusion between flesh anddigital. Inspired by Swiss Artist H.R. Giger, as well asThe Matrix.
The last world is centred around a hardcore gaming aesthetic, taking inspiration froma favourite anime,Sailor Moon, as well as games such asMortal KombatandDead or Alive 3.
The silhouettes and garments within Autumn Winter 2023 allow total freedom ofmovement. Signature pieces the label is known for such as catsuits and puffer jackets,feature alongside more dramatic structures. Created using power mesh, velvet,PVC, denim, cotton and satins. Some fabrics have been printed digitally and othershand-painted. Every character has an accessory and a prop as part of their skill set.Arcade is a collection that has been built and presented like no other previous LULA LAORA collection.
Whilst creating this collection, Lula listened to Rengoku theme from Demon Slayer, aswell as Belgian musician Apashe, who mixes classical and electronic music.
CREDITS
Creative director- Laura VelascoShoot coordinator/production- Nina Comer @ninasewsStudio manager -Caitlin Baverstock @cbavvvDesign assistant/ illustrator- Annabel Stewart @abel_studioStudio interns-Noam AnidjarCoco Corbisiero
Accessories developer- Nora Mehenni
Jewellery- Winter House @winterhouse__
Photographer-Kim Lang @kimlangstudio
DOP -Maxence Ewers @maxenceewers1st AC- Filip AdamczweskiGaffer- Massimo FilippiSpark- Mary Kalecinska
VFX team- AxioMaoris CreantorLoris MantelloAnthony Carlone
Digital artist (worlds)- Andrew Totah @andrewtotah
Makeup artist- Chantal Amari @amarichantalmua
Hair stylist- Jenny Green @jennifer_misanthopez_looks
Nail Artist-Suki @suki_nailz
