PrettyLittleThing Launches an Exclusive Collaboration with Beauty Influencer AmRezy
PrettyLittleThing Launches an Exclusive Collaboration with Beauty Influencer AmRezy
PRETTYLITTLETHING
Introducing the perfect everyday makeup collection that promises to make the ultimate difference. This fall season, at the star-studded New York Fashion Week (NYFW), PrettyLittleThing, UK-Based Fashion, Beauty and Lifestyle Brand, is launching their newest - vegan and cruelty free - 18-piece makeup collection in collaboration with beauty influencer, Amra Olević Reyes (AmRezy). The brand’s first ever major beauty campaign will premiere at The Blondes runway show on September 14. Here, the audience can expect to see a bashfully flirtatious and perfectly pitched combination of makeup looks, with colors and formulas that were exclusively decided by Amra. These include everyday shades, from golden nudes to subtle blushes and everything in between, that match her current favorite cream blushes, lip glosses, lipsticks, liquid highlighters, and lip pencils stocked by other brands which she uses on the daily.
From the on start of the collaboration, curated within the last nine months, Amra has been closely involved in the design process, personally choosing makeup components, formulas, and shades, in addition to deciding the pantone of nude colors on the packaging. To the tune of a trailblazer, she also shared inspiration on the design of the collection, creative direction on the campaign shoot and selecting artwork for the six product offerings. Here, a dream come true collection was brought to life.
Amra Olević Reyesn (AmRezy) says,
“Having worked as an Ambassador for PLT for over 5 years on the fashion side, it was such a natural conversation when discussing a potential makeup collaboration. I am so proud of this collection, especially all of the lip products which have been my go-tos over the last few months. I'm excited to finally share this with all of my followers!”
About Amra Olević Reyes (AmRezy):
New York City based beauty and lifestyle influencer Amra Olević Reyes, known to her more than 5.6 million followers as ‘Amrezy’ is a trailblazer in the beauty space. She was one of the first talent to monetize her Instagram with her mesmerizing beauty and fashion looks. She began her career in makeup at MAC Cosmetics and Sephora where customers were drawn to her charisma and stunning makeup. Amra later began posting her makeup looks and tutorials on Instagram and quickly built a loyal following that continues to look to her for product recommendations and inspiration. Brands have also taken notice, including Dior, PrettyLittleThing, Pat McGrath, Fenty, Bellami and Anastasia Beverly Hills, the latter of which has collaborated with Amrezy several times. Amra has evolved with her fan base over the past decade and loves sharing her passions of travel and fashion across her YouTube and TikTok.