PrettyLittleThing sign to a new office and showroom in London, UK.

PrettyLittleThing sign to take new office and showroom space in Central London

Global fashion retailer PrettyLittleThing have signed to take occupation of 29-31 Great Portland Street in the heart of Oxford Circus as their new showroom and office space. PrettyLittleThing will occupy the 4,375 square foot premises following similar openings in Paris, Miami and Los Angeles.

The new space will act as a private showroom and content creator hub welcoming PLTs vast list of Influencers, press, celebrities, and stylists. The premises will include a content room, photo studio, working offices, meeting rooms and a showroom space complete with iconic photo moments. The brands reimagined an existing building’s core and shell to create a dynamic two-level space, inspired by PrettyLittleThing’s celebrity and influencer audience. All design features are authentic to the brand and chosen to parallel those who inspire and drive the company’s mission. The new location will host events for influencers and celebrities, providing a place for them to explore the brand, try on clothes, and create beautiful content amongst the eye-catching and photo-worthy millwork. PLT will be working with production agency We Are Studio Dream on the fit out.

Marketing Director, Nicki Capstick said

“We are thrilled to be opening another iconic showroom in the heart of London. Since our launch in 2012, we have built a strong portfolio of showrooms and are excited to expand our offering to the pool of talent we work with throughout the UK. Our UK based team have grown rapidly over the past 11 years and this new space will allow us to bring the experience that our Influencers, Talent and press have in our international showrooms”.

The brand will be officially opening the space mid April 2023.