RAY CHU
What’s the T AUTUMN - WINTER 2023 Collection

For Autumn Winter 2023 RAY CHU presents a hybrid showcase at London Fashion Week with his collection “WHAT’S THE T.” Being presented in CENTRAL LONDON with the British Fashion Council, on Saturday 18th February from 12:30 am - 14:30 pm (BST.)

RAY CHU is a Disruptive, Sexy, A-gender RTW brand established in 2016. A unique combination of refined quality, innovative craftsmanship and the use of carefully placed cutouts emboldens the brand's core, genderless identity. Chu’s silhouettes and cuts are created to empower confidence. Sustainable by nature, RAY CHU works with deadstock fabric, organic cotton, vegan leather made from recycled plastics and tea leaves (produced in collaboration with THE LAB 808) and only produces clothing to order. The Autumn Winter 23 collection sees RAY CHU presenting 20 sets, which all focus on the notion of enjoying the moment.

RAY CHU is coming to London Fashion Week with an unapologetic, bold, and sensual presentation entitled ‘What’s the T.’ Following previous collections which focused on the sensuality of healing after heartbreak and reminiscing past love, this collection embodies the idea of getting back on your feet, enjoying the moment, being bold and impulsive.

This collaboration aims to empower people to find freedom through love and pleasure, culminating in the finale of the show, which showcases a dress with pockets that are shaped to perfectly fit the Tenga, illustrating the ease with which you can carry desire with you, anywhere, anytime.

In line with the thematic enterprise of this season’s collection, to harness desire as a form of liberation, RAY CHU will also be collaborating with That Gay Creation, a sex positive queer gift shop, who are working with Ray Chu to launch their lifestyle range which will include candles and homeware items and will be released over the coming months. Transcending the runway and into the home, this collaboration is emphasising the need for sex positivity in all realms of life, and aims to challenge the boundaries of what is perceived as provocative or shocking, spreading joy in the form of sex positive, fun and eco-friendly lifestyle pieces.

In addition to the collection, Ray Chu has also been sponsored and supported by The Ministry of Culture in Taiwan, and TENGA GLOBAL, with special thanks to That Gay Creation, Daisy Fellows, Dyelog PR, Richard Thornn, Evelyn Huang and all the teams.a