Berlin Fashion Week AW25: The SF1OG AW25 Collection

Fashion
Written By Lucy Morris

SF1OG | ©Berlin Fashion Week

Event: Berlin Fashion Week AW25
IG: @berlinfashionwe
Brand: SF1OG
IG: @sf1og
First published: 02nd February 2025 at 2:00 PM GMT.

What meanings do uniforms hold? What role do they play in shaping identity? What purposes do they have? For Autumn/Winter 2025/26, SF1OG seeks to answer these questions and reinterprets the concept of the uniform.

About SF1OG

SF1OG is a celebration of nostalgia and zeitgeist, drawing on references from the past to create unique and detail-oriented products that live up to the future. While they value traditional techniques, they are not afraid to break classic rules and put their own spin on things. At the heart of the brand is a fascination for materials and distinctive cuts, which are used to create products that are not just unique, but also deeply satisfying to use.

 

SF1OG AW25

What meanings do uniforms hold? What role do they play in shaping identity? What purposes do they have? For Autumn/Winter 2025/26, SF1OG seeks to answer these questions and reinterprets the concept of the uniform. Inspired by the craftsmanship and functionality of historical uniforms, the label incorporates personal youth memories and cultural references, particularly from the indie and rock music scenes, into its latest designs. This season’s silhouettes are consequently slimmer, sharper and streamlined. Innovative techniques and unexpected contrasts in materials run throughout the collection. Luxurious fabrics meet rough textures, creating a dialogue between past and present. Leather applications play an important role, combined with studs and pins inspired by uniform embellishments and identifying symbols of belonging within subcultures. Also noteworthy: the new 3D-printed sunglasses collection, developed in collaboration with Newformat, inspired by the iconic shutter shades of the late 2000s.

 
 

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Lucy Morris
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